We are Charming Unit. We create graphic design and product design. We refine and give character to products and services.

By combining our skills with the needs of our clients we produce distinct and durable solutions. We work in a close relation with the clients and help them to develope and strengthen their identity with good design sollutions. Our experience from companies as IKEA, Tetra Pak and Ericsson gives us a profuound understanding of the different requirements clients may have and the importance of a first-rate result.We consider good design to be when a product speaks for itself. When you understand the intended use of a product without it being over-explicit. There should be a direct communication between the user and the product so that you are attracted by it and tempted to use it in the correct way. Ideally the product shall challenge your imagination and originate a dynamic contact with the user so you experience something and start to think.

Some of our present assignments are for Nola, IKEA, Scandinaviaform, Maze International and Belysningsbolaget.